Sports Analytics Market Size, Growth Opportunities, Trends by Manufacturers, Regions, Application &

Overview

Global Sports Analytics Market is expected to register a CAGR of 30.5% during the review period, 2019–2025.

Sports analytics is rapidly becoming an integral part of most global sporting events, with leading sports federations such as UEFA and NFL and organizations such as MLB and Manchester United using sports analytics solutions to enhance constructive engagement with their prospective sponsors and expand their fan base. Sports analytics is used by managers and support staff to make constructive decisions in order to enhance the overall performance of teams. Sports analytics, by using predictive models, can predict the success rate of the team or players and seasons with the highest tickets sold, along with aspects for enhancing the fan experience. Key factors responsible for the growth of the global sports analytics market are the need to improve fans’ experience by leveraging data generated through social media and optimizing revenues through ticket pricing. Further, the availability of cost-effective and high-end computing solutions is expected to fuel growth and create new opportunities in the global sports analytics market. However, the lack of awareness about technology in sports is expected to hinder the market growth.

Competitive Analysis

The Global Sports Analytics Market is characterized by the presence of several regional and local providers. Some of the key players in the market are Experfy Projects, Oracle, IBM Corporation, Sportradar AG, Tableau Software, Deltatre, Hudl, SAP SE, SAS Institute Inc., Opta Sports, Trumedia Networks, Salesforce.com Inc., Stats LLC, Catapult Group International Ltd, and Accenture among others.

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Segmental Analysis

The Global Sports Analytics Market has been segmented based on sport, type, component, deployment mode, application, and region.

By sport, the market has been segmented into football, cricket, baseball, basketball, rugby, and others. Among all the various sports, football accounts for the largest share in the sports analytics market owed to the increased attendance for football leagues, such as UEFA Champions League, MLS, EPL, and ISL.

By type, the market has been segmented into on-field and off-field. The on-field segment dominated the market in 2018 and is expected to advance at a higher pace over the forecast period. The higher growth of this segment is attributed to the increasing use of analytical solutions in outdoor games such as football, cricket, rugby, hockey, and swimming. The use of analytical tools in sports generates a huge amount of data related to the player’s performance and fitness. Sportsperson and coaches use this data to determine the in-game strategies thereby increasing the chances of winning the game.

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